![]() ![]() The chain also gives employees days off for volunteer work and a chance to pick their own charities in the community.Īnd it’s not just employees that the company cares for it cares for the environment too. “We give 1% of all of our sale back to our local communities through cash or in-kind donations,” said Birzon. ![]() That relationship continues throughout the store’s tenure in the space in the form of donations and team member involvement. Before each location fully opens, Snooze holds three community days where proceeds from meals are donated to three local non-profits. And they do just that.”Īnother part of the brand’s strategy involves the community engagement. “If the mothership starts making decisions that might not be best for the business, we refer to our leads and our managers as our last line of defense that keep us from doing things we shouldn't do. “We refer to our corporate as the mothership,” Birzon said. Through the Snooze Change Maker Board, employees across the country can help leadership enact major changes. Snooze is very proud of its “family members” and supports them with various initiatives including second-chance hiring practices, emergency funds and a say in the future of the company. “When someone says, ‘you’re going to open 12 new restaurants next year,’ what I immediately hear is ‘you’re going to hire close to 700 people next year,’ and that’s an incredible amount of new people to welcome into your family,” said Birzon. In total, there will be 12 new locations, or 24% unit growth in a single year, if all goes according to plan. That’s just the beginning for the concept, which is planning to open in both new and current markets in the next year. The new Atlanta store had over 500 applicants for about 60 positions.ĭavid Birzon, CEO of Snooze an a.m. “The difference is what we can offer people is just a way to feel a little better about what they're doing…be a part of something bigger than yourself.” “ really competitive out there and if competitors around me are willing to pay someone $17 or $18 to start, I'm going to do the same thing,” said Birzon. All of these help it grow in employees and locations. In the next year, the breakfast chain plans to open another 12 units, expanding into new markets like Las Vegas and Nashville.Īfter 15 years, Birzon feels the chain is ready to expand sustainably - for the chain and for the planet.īirzon and his team feel Snooze has more to offer both customers and employees than many other brands including fair pay, community engagement, a mission and care for both groups. ![]() “I can no longer say that we’re a small little restaurant company we’re medium-sized” CEO David Birzon told NRN. Eatery just opened its 50 th location - in Atlanta - and, for the 15-year-old brand, that was a big deal. For more information, visit -based Snooze an a.m. #161 and the midtown spot is located at 2500 E. Each Snooze is its own character even though we’re all one big family. You know, we’re not just a cookie-cutter restaurant, we’re finding unique spaces and creating a restaurant out of that space. “It’s great to see that and everyone here is unique. “Snooze is all about maintaining culture and we really do believe in our people,” said Hede. All proceeds during those days will go to select non-profits and each day is RSVP only. “Right now, it’s the fall menu with some amazing Pumpkin Pecan Pancakes, a Pumpkin Martini, and Pumpkin Spice Bacon.”Īgain, the grand opening is on Wednesday, October 19 but Snooze is hosting three days of soft openings. “We have our standard menu but we do a seasonal one,” said Hede. Although, being that we’re in the midst of an all-out pumpkin spice takeover, Snooze has a few autumn-themed bites running amok. If you’ve been to the midtown location, the menu is the same - stacks of craft pancakes, Mexican-inspired dishes like breakfast tacos and a burrito, and an eggs benedict that usually satisfies the pickiest of eaters. Pumpkin Pecan Pancakes (Photo courtesy or Snooze) ![]()
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